Sab. Apr 13th, 2024
Dear Rooster Teeth, Since our founders created and uploaded their first video on the then-called World Wide Web in 2003, Rooster Teeth has been a source of creativity, laughter, and lasting innovation in the wildly volatile media industry. We’ve read the headlines about industry-wide layoffs and closures, and you’ve heard me give my perspective and updates on the rapidly changing state of media and entertainment during each of our monthly All Hands meetings. Since inheriting ownership and control of Rooster Teeth from AT&T following its acquisition of TimeWarner, Warner Bros. Discovery continued its investment in our company, content and community. Now however, it’s with a heavy heart I announce that Rooster Teeth is shutting down due to challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage. Please note, the Roost team is not currently impacted by this action as the Roost Podcast Network will continue operating and fulfilling its obligations while WBD evaluates outside interest in acquiring this growing asset. We have many questions to answer in the coming days and weeks, and the opportunity to work together to implement the best way to wind things down for us and our community. We’re working through what comes next in real time, and we will be as open, direct, and accessible as possible. Thank you all in advance for your patience and support of one another. Let's take a moment to celebrate our 21-year contribution to the zeitgeist, advancing creativity and outlasting many of our peers from the early days of online video and digital-first content. **** TO A CREATIVE LEGACY **** From a garage in Buda, TX, to global screens large and small, our teams of dreamers and doers have introduced and grown what made Rooster Teeth stand out: animation, comedy, and gaming. From new forms of animated comedy with machinima to countless viral memes, including the Immortal Snail (aka Snail Assassin), to a US-born animated series embraced by Japan as anime, and record-breaking (at the time) crowdfunded movies. You've accomplished so much and made dreams come true here. You've turned original IP into video games, comic books, and VTubers. You've directed short videos, mo-cap, and films. You've puppeteered, hosted podcasts, and have built a thriving community that spans the globe. Your creativity knows no bounds, and you'll continue contributing significantly to culture wherever your paths may take you. **** TO THOSE WHO COME FIRST **** Despite passing through many corporate owners, Rooster Teeth transcended a media business and was a dynamic movement that shaped the bond between communities, creators, and storytelling. Our founders didn’t have a blueprint for a media empire, but they got close to building one alongside a community that fueled its remarkable growth. In its earliest days, RT relied on community sponsorship through time, dollars, and unwavering passion. Volunteers evolved into staff, and the snowball effect grew, resulting in new relationships, marriages, births, and shared experiences that have changed lives. **** TO TRAILBLAZING CONTENT CREATION **** Our approach to content creation on emerging platforms paved the way for new media models. We inspired generations of creators across streaming, machinima, animation, let’s plays, merch drops, touring, podcasting, and more. Companies like GameStop, YouTube, Facebook, Spotify, and TikTok asked us to collaborate with them in their earliest days because we set a standard for what a digital-first brand could be. We boldly took our content beyond screens and into community-driven experiences. **** TO A CHANGING INDUSTRY **** Every story reaches its final pages. Rooster Teeth’s closure isn’t merely an end; it reflects broader business dynamics. Monetization shifts, platform algorithms, advertising challenges, and the ebb and flow of patronage—all these converging factors have led to many closures in the industry. While we learn about updates on programming day by day, we will share our plans for shows, franchises, partnerships, and merch soon and share those updates with teams internally and with the community on RoosterTeeth.com **** TO OUR FINAL SEASON **** Though not intentional, It’s only appropriate that our last season of “Red vs. Blue” coincides with us navigating this closure together. Our legacy is not just a collection of content but a history of pixels burned into our screens, minds, and hearts. Rooster Teeth has made an indelible mark on the media industry, and we should be so proud of the countless ways we pioneered a business connecting creators and content with a dedicated community. With respect, gratitude, and sincere appreciation, Jordan Levin

È davvero un giorno triste quello in cui il colosso dei media Internet Rooster Teeth chiude i battenti dopo 21 anni.

Rooster Teeth è una società di media che ha avuto un impatto significativo sul settore dell’intrattenimento, in particolare nei settori dei video, dell’animazione e dei giochi online.

Pioniere nei contenuti video online

Rooster Teeth è stato uno dei pionieri nella produzione di contenuti video online, in particolare con la sua serie di punta “Red vs. Blue”. Che utilizzava il motore dei videogiochi Halo per l’animazione e ottenne un enorme seguito. Usarlo in modo così creativo ha mostrato il potenziale dell’utilizzo di metodi non convenzionali per l’intrattenimento.

Espansione nell’animazione

Basandosi sul successo di Red vs. Blue, Rooster Teeth si è espanso in contenuti animati originali con spettacoli come RWBY e Camp Camp. RWBY ha mostrato in particolare la capacità di Rooster Teeth di creare serie animate originali e avvincenti. Sembra che l’ultima stagione di Red vs Blue coinciderà con la chiusura di Rooster Teeth, tuttavia, non ci sono parole sul futuro di RWBY o Camp Camp.

Diversificazione dei contenuti

Nel corso degli anni, Rooster Teeth ha diversificato la sua offerta di contenuti includendo podcast, serie live-action, documentari e contenuti di gioco. Questa diversificazione ha aiutato l’azienda a raggiungere un pubblico più ampio e a mantenere la rilevanza in un panorama dei media in rapida evoluzione.

Il successo di Rooster Teeth ha ispirato molti altri creatori e società di media a esplorare il potenziale dei video online come piattaforma. Hanno anche svolto un ruolo nel plasmare la cultura dei video online e nel definire gli standard per la produzione di qualità.

Acquisizione da parte di WarnerMedia

Nel 2014, Rooster Teeth è stata acquisita da A schermo intero, che in seguito divenne una filiale di WarnerMedia (ex Time Warner). Questa acquisizione ha fornito a Rooster Teeth risorse e supporto per un’ulteriore crescita ed espansione, aumentando al tempo stesso il suo profilo nel settore dell’intrattenimento.
Tuttavia, a causa di cambiamenti di direzione, il GM di Rooster Teeth Jordan Levin ha annunciato il chiusura dell’azienda.
Domani 7 marzo alle 16:00 CT si terrà uno streaming live su Roosterteeth.com in cui speriamo di saperne di più.